Have you ever gone to a new place and found out that you are well known? How does this happen? Many of those who experience this are the politicians, musicians, and pastors not forgetting other media personalities. The answer is obvious they are known for certain code of conducts and words.
This is not only relevant to the above-mentioned group but it also to every other person. I want to believe that this is what is referred to as identity. Identity originates from many aspects.
When you decide to go to a town where there are shops that sell different variety of goods such as hardware, households and start your own business it will take time before you start selling and making great profit margin compared to your opponent who has been selling the same commodities in that place for a longer period.
What is the reason for this? One is because your identity is unknown and therefore there is no trust from the customers. The same applies to all other business that wants to excel in the market and industry your identity must be well known and represented. This is done using various brand designs such as logos, theme colors.
Logos must be unique for identity whereas the theme colors must be identical in all brand design to maintain identity. A good example is Safaricom. I believe everyone knows their logo and their theme color. There is no point one can confuse it with that of Airtel and therefore it has become8 very easy for Safaricom to sell out in the market place.
If you are just starting out, your business can best do with our Essentials Business Brand Design package that includes logo design, business cards design, social media banner design, t-shirt design and up to 100 printed business cards. If you are already in the game, take a look at other more versatile packages.
Our packages are designed to offer you value, design coherence and a cost-effective solution to your branding dilemma to set your business on the top bar.
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Author by Viola Meli
Braiverse Technologies (KE)